Lumina — From Concept to Presence
A rapid visual transformation project for a sculptural chair concept. The chair had a distinctive form, but its existing presentation did not reflect its design quality. Hayeson Studio developed a complete visual identity around it through premium product renders, lifestyle imagery, material studies and process-led storytelling.
2026
Year
2 days
Duration
Personal
Category
Problem
The chair had a distinctive form, but its existing visuals failed to communicate its design value. The presentation lacked consistency, context and a clear visual identity, making the product feel less refined than the design itself.
Solution
Hayeson Studio quickly rebuilt the chair’s visual world—from clean product imagery and lifestyle environments to material studies, concept sketches and development visuals. A consistent art direction transformed the chair into a polished, presentation-ready furniture concept suitable for portfolios, catalogues and brand campaigns.
